February 22, 2012

Christmas Shopping Discounts Are Expected in 2010

Look for good bargains this Christmas shopping season.There are lots of reports going around that 2010 may just be a buyers’ market when it comes to getting great deals on Christmas gifts.  While this is good news for consumers whose budgets are already stretched, it keeps the retailers a little nervous.  The Christmas season accounts for up to 40% of annual revenue for many retailers.

The current expectations are based on the fact that many stores placed large order for holiday gift items back in the Spring, when the economic recovery was looking fairly solid.  Now, here we are in October, when unemployment is still hovering around 10% in the US, and people are cutting back on spending.  I’m sure merchants are having flashbacks to 2008 when they practically had to give stuff away to clear it out.  According to the article, retailers did a better job of forecasting last year by ordering less.  While 2010 may not reach 2008′s level of price cuts, it’s expected that there will still be plenty of discounts available to get shoppers into the stores.

Retailers are also expecting shoppers to wait until the last minute to shop, in order to get the best bargains .  To counter this, many merchants are planning on running sales early.  I wouldn’t be surprised to see Christmas sales running before Halloween.

The moral of the story for this Christmas shopping season is to “shop around.”  You’re probably going to find some really great deals.

NORAD To Start Tracking Santa on December 1.

Santa flying through the night sky...tracked by NORADI just read that NORAD will start their annual tracking of Santa Claus on December 1.

Each year, NORAD, uses the latest in technology to track “Jolly Ol’ Saint Nick” as he makes his way around the world.  They even manage to capture photos and videos in some locations.  All of this information is then posted on their official “Santa tracking” website – http://www.noradsanta.org.

This is a great service that NORAD provides and, in my personal opinion, it’s one of the “coolest” things ever done by a government agency.

Sears Ad with incorrect phone number that started the NORAD Santa-tracking tradition.To think that it all started by accident.  On December 24, 1955, a Sears store placed an ad in a Colorado Springs, Colorado newspaper advertising a phone number where kids could call Santa.  Unfortunately, the number printed was incorrect and, instead of reaching Santa, children found themselves calling the Colorado Spring’s Continental Air Defense Command (CONAD) Center -  the predecessor of NORAD.

Rather than disappoint the children, Colonel Shoup, the commander on duty, told his staff to give children a current location for Santa.  This tradition continued when NORAD replaced CONAD in 1958.

Today, volunteers, many who are employees from Cheyenne Mountain and Peterson Air Force Base handle more than 70,000 phone calls and thousands of e-mails, in addition to the website service.

The cost of this tracking is paid for by corporate sponsorship and is not paid for by American and Canadian taxpayers.

What is NORAD?  It is the North American Aerospace Defense Command.  According to its official website, NORAD ” is a bi-national United States and Canadian organization charged with the missions of aerospace warning, aerospace control and maritime warning for North America. Aerospace warning includes the monitoring of man-made objects in space, and the detection, validation, and warning of attack against North America whether by aircraft, missiles, or space vehicles, through mutual support arrangements with other commands. Aerospace control includes ensuring air sovereignty and air defense of the airspace of Canada and the United States. The May 2006 NORAD Agreement renewal added a maritime warning mission, which entails a shared awareness and understanding of the activities conducted in U.S. and Canadian maritime approaches, maritime areas and inland waterways.”

It’s so wonderful that an agency, tasked with such serious business, could take time out to put smiles on the faces of little children across the globe.