There are lots of reports going around that 2010 may just be a buyers’ market when it comes to getting great deals on Christmas gifts. While this is good news for consumers whose budgets are already stretched, it keeps the retailers a little nervous. The Christmas season accounts for up to 40% of annual revenue for many retailers.
The current expectations are based on the fact that many stores placed large order for holiday gift items back in the Spring, when the economic recovery was looking fairly solid. Now, here we are in October, when unemployment is still hovering around 10% in the US, and people are cutting back on spending. I’m sure merchants are having flashbacks to 2008 when they practically had to give stuff away to clear it out. According to the article, retailers did a better job of forecasting last year by ordering less. While 2010 may not reach 2008′s level of price cuts, it’s expected that there will still be plenty of discounts available to get shoppers into the stores.
Retailers are also expecting shoppers to wait until the last minute to shop, in order to get the best bargains . To counter this, many merchants are planning on running sales early. I wouldn’t be surprised to see Christmas sales running before Halloween.
The moral of the story for this Christmas shopping season is to “shop around.” You’re probably going to find some really great deals.









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